PRIVACY POLICY TRAILS

The data protection declaration of Tourismusverband Südburgenland is based on the terms used by the European Directive and Ordinance when issuing the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms, among others, in this Privacy Policy:

a) Personal data

Personal data is any information relating to an identified or identifiable natural person (hereinafter "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) Person concerned

Data subject is any identified or identifiable natural person whose personal data are processed by the one responsible for data protection (controller).

c) Processing

Processing means any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organization, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.

e) Profiling

Profiling is any type of automated processing of personal data that consists of using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects relating to that natural person's job performance, economic situation, health, personal preferences, interests, reliability, behavior, location or change of location.

f) Pseudonymization

Pseudonymization is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separate and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

g) Controller or person responsible for processing

The controller or person responsible for processing is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its designation may be provided for under Union or Member State law.

h) Processor

Processor means a natural or legal person, public authority, agency or other body that processes personal data on behalf of the Controller.

i) Recipient

A recipient is a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not a third party. However, public authorities that may receive personal data in the context of a specific investigation mandate under Union or Member State law shall not be considered as recipients.

 j) Third party

Third party means a natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons authorized to process the personal data under the direct responsibility of the controller or the processor.

k) Consent

Consent shall mean any freely given indication of the data subject's wishes for the specific case in an informed and unambiguous manner in the form of a statement or any other unambiguous affirmative act by which the data subject indicates that he or she consents to the processing of personal data relating to him or her.

The responsible party within the meaning of the GDPR, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:

Tourismusverband Südburgenland
Hauptplatz 7
A-70540 Güssing
Tel.: +43 57 610
E-Mail: sued@burgenland.info
Website: https://www.suedburgenland.info/

Group Data Protection Officer
Christiane Oswald
Tel.: +43 57 610
E-Mail: oswald@burgenland.info

The website of Tourismusverband Südburgenland uses cookies. Cookies are text files that are placed and stored on a computer system via an Internet browser. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters by which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the visited Internet pages and servers to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific internet browser can be recognized and identified via the unique cookie ID. Through the use of cookies, the Tourismusverband Südburgenland can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimized in the sense of the user. Cookies allow us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter his or her access data each time he or she visits the website, because this is handled by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in an online store. The online store remembers the items that a customer has placed in the virtual shopping cart via a cookie. The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

The website of Tourismusverband Südburgenland collects a series of general data and information every time a data subject or automated system calls up the website. These general data and information are stored in the log files of the server. The following data may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems. 

When using these general data and information, Tourismusverband Südburgenland does not draw any conclusions about the data subject. Rather, this information is needed (1) to deliver the content of our website correctly, (2) to optimize the content of our website and the advertising for it, (3) to ensure the long-term functionality of our information technology systems and the technology of our website, and (4) to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber-attack. Therefore, Tourismusverband Südburgenland statistically analyzes anonymously collected data and information on one hand, and on the other hand, aims to increase the data protection and data security of our enterprise, and ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from any personal data provided by a data subject.

The data subject has the opportunity to register on the website of the controller by providing personal data. Which personal data is transmitted to the controller in the process results from the respective input mask used for the registration. The personal data entered by the data subject are collected and stored exclusively for internal use by the controller and for its own purposes. The controller may arrange for the data to be transferred to one or more processors, for example a parcel service provider, who will also use the personal data exclusively for an internal use attributable to the controller.

By registering on the website of the controller, the IP address assigned by the Internet service provider (ISP) of the data subject, the date and the time of registration are also stored. The storage of this data takes place against the background that only in this way can the misuse of our services be prevented and, if necessary, this data makes it possible to clarify committed crimes. In this respect, the storage of this data is necessary for the protection of the data controller. As a matter of principle, this data is not passed on to third parties unless there is a legal obligation to pass it on or the passing on serves the purpose of criminal prosecution.

The registration of the data subject by voluntarily providing personal data serves the purpose of the data controller to offer the data subject content or services (such as via the Burgenland-Trails online ticket shop) which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to modify the personal data provided during registration at any time or to have it completely deleted from the controller's database. The controller shall provide any data subject at any time, upon request, with information about what personal data is stored about the data subject. Furthermore, the controller shall correct or delete personal data at the request or indication of the data subject, provided that this does not conflict with any statutory retention obligations. The entire staff of the controller shall be available to the data subject as contact persons in this context.

On the website of Tourismusverband Südburgenland, users are given the opportunity to subscribe to our company’s newsletter. The personal data transmitted to the controller when the user subscribes to the newsletter is specified in the input mask used for this purpose. In addition, the behavior of the data subjects (e.g. click behavior in the newsletter, inquiry and booking behavior, etc.) as well as the interest in individual products are processed for the purpose of advertising offered products in the form of an individual and specific newsletter.

For the newsletter dispatch we use the newsletter tool "NumBirds" of NumBirds CRM GmbH, Brixner Straße 3/3, A-6020 Innsbruck. The privacy policy published by NumBirds GmbH is available at numbirds.com/datenschutz/. Beyond this, no personal data collected as part of the newsletter service will be passed on to third parties.

Tourismusverband Südburgenland informs its customers and business partners at regular intervals by means of a general newsletter about company offers and news about the entire destination Südburgenland, including offers, competitions and events in connection therewith. Furthermore, the data subjects receive individual and specific newsletters based on their responses in the general newsletter. The newsletter of our company can basically only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter mailing or if, as a result of a contractual relationship, Tourismusverband Südburgenland has an overriding legitimate interest in receiving the newsletter.

In the case of active registration for the newsletter, a confirmation email is sent to the email address entered by a data subject for the first time for the newsletter dispatch using the double opt-in procedure. This confirmation e-mail serves to verify whether the owner of the e-mail address as the data subject has authorized the receipt of the newsletter. You will also receive our newsletter if you have provided us with your email address when making your booking or ordered brochures via our website. The legal basis for this is the legitimate interest of the responsible party pursuant to Art 6 para 1 lit f GDPR.

When registering for the newsletter, we also store the IP address of the computer system used by the data subject at the time of registration, as assigned by the Internet service provider (ISP), as well as the date and time of registration. The collection of this data are necessary in order to be able to trace the (possible) misuse of the e-mail address of a data subject at a later point in time and therefore serves the legal safeguarding of the controller.

The personal data collected in the context of a registration for the newsletter will be used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter may be informed by e-mail if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes in the technical circumstances. The subscription to our newsletter can be cancelled by the data subject at any time. The consent to the storage of personal data, which the data subject has given us for the newsletter mailing, can be revoked at any time. For the purpose of revoking consent, a corresponding link can be found in each newsletter. Furthermore, it is also possible to unsubscribe from the newsletter mailing directly on the website of the controller at any time or to notify the controller of this in another way.

The newsletters of Tourismusverband Südburgenland contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such emails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, Tourismusverband Südburgenland may see if and when an e-mail was opened by a data subject, and which links in the e-mail were called up by the data subject. Such personal data collected via the tracking pixels contained in the newsletters are stored and analyzed by the controller in order to optimize the newsletter dispatch and to better tailor the content of future newsletters to the interests of the data subject.

Furthermore, as part of the processing of a current booking, customers receive transactional communications regarding the booked product and complementary products via email to the contact details provided in the booking. Even after completion of the trip, customers regularly receive product recommendations from us by e-mail. Existing customers receive these product recommendations regardless of whether they have subscribed to a newsletter or whether they have consented to marketing communications by e-mail. In this way, customers are informed about products from our range according to their respective interests.

Product recommendations by e-mail to existing customers are based on the legal basis of Art. 6 (1) lit. f GDPR in conjunction with the relevant national laws.

For the creation of the newsletter and product recommendations, we use the service "NumBirds" from NumBirds CRM GmbH, A-6020 Innsbruck, Brixnerstraße 3/3. In order to protect the confidentiality of your personal data, we have entered into a data processing agreement with the company. However, we do not pass on any data beyond this to third parties. Data subjects are entitled at any time to revoke the declaration of consent submitted via the double opt-in procedure. After a revocation, the personal data will be deleted by the controller. Tourismusverband Südburgenland automatically regards a withdrawal from the receipt of the newsletter as a revocation.

During the implementation and processing of competitions of the responsible person, the name, address, e-mail address, telephone number, gender and age of the data subjects are processed. The legal basis for the processing of personal data in the implementation and handling of competitions is consent pursuant to Art 6 para 1 lit a GDPR. Furthermore, the personal data of the data subjects will not be passed on to third parties - apart from the dispatch of the prizes by the Austrian postal service. The personal data of the persons concerned (with the exception of the winners) will be deleted immediately after the evaluation and termination of the competition, at the latest within 14 days. The personal data disclosed by the individual winners will be stored for the purpose of answering queries about the prizes and for the duration of the warranty period (but no longer than 3 years from the date of dispatch of the prize). 

The website of Tourismusverband Südburgenland contains legal requirements which enable a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail, the personal data transmitted by the data subject will be stored automatically. Such personal data transmitted on a voluntary basis by a data subject to the controller will be stored for the purpose of processing or contacting the data subject. No disclosure of this personal data to third parties will take place.

The controller shall process and store personal data of the data subject only for the period necessary to achieve the purpose of storage or where provided for by the European Directive and Regulation or other legislator in laws or regulations to which the controller is subject.

If the purpose of storage no longer applies or if a storage period prescribed by the European Directive and Regulation or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

Every data subject shall have the right, granted by the European Directive and the Regulation, to obtain confirmation from the controller as to whether personal data concerning him or her are being processed. If a data subject wishes to exercise this right, he or she may, at any time, contact any employee of the controller.

Any person concerned by the processing of personal data has the right granted by the European Directive and Regulation to obtain at any time from the controller, free of charge, information about the personal data stored about him or her and a copy of that information. Furthermore, the European Directive and Regulation has granted the data subject access to the following information:

• the processing purposes
• the categories of personal data that are processed
• the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular in the case of recipients in third countries or international organizations
• if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
• the existence of a right to obtain the rectification or erasure of personal data concerning him or her, or the restriction of processing by the controller, or a right to object to such processing
• the existence of a right of appeal to a supervisory authority
• if the personal data are not collected from the data subject: All available information about the origin of the data
• the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and - at least in these cases - meaningful information about the logic involved and the scope and intended effects of such processing for the data subject

Furthermore, the data subject shall have the right to obtain information as to whether personal data have been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to obtain information about the appropriate safeguards in connection with the transfer.
If a data subject wishes to exercise this right of access, he or she may, at any time, contact an employee of the controller.

Every person affected by the processing of personal data has the right granted by the European Directive and Regulation to demand the immediate rectification of inaccurate personal data concerning him or her. Furthermore, the data subject has the right to request the completion of incomplete personal data - also by means of a supplementary declaration - taking into account the purposes of the processing.
If a data subject wishes to exercise this right to rectify, he or she may, at any time, contact any employee of the controller.

Any person concerned by the processing of personal data has the right, granted by the European Directive and Regulation, to obtain from the controller without delay the erasure of personal data concerning him or her, where one of the following reasons applies and insofar as the processing is not necessary:

• The personal data were collected or otherwise processed for purposes for which they are no longer necessary.
• The data subject revokes the consent on which the processing was based pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR and there is no other legal basis for the processing.
• The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
• The personal data have been processed unlawfully.
• The deletion of the personal data is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject.
• The personal data were collected in relation to information society services offered pursuant to Art. 8 (1) GDPR.

If one of the aforementioned reasons applies, and a data subject wishes to arrange for the erasure of personal data stored by Tourismusverband Südburgenland, he or she may, at any time, contact any employee of the controller. The employee of the Tourismusverband Südburgenland will arrange for the erasure request to be complied with immediately.
If the personal data was made public by Tourismusverband Südburgenland and our company is responsible pursuant to Art. 17 Para. 1 GDPR, Tourismusverband Südburgenland shall implement reasonable measures, including technical measures, to compensate other data controllers for processing the personal data published, taking into account the available technology and the cost of implementation, in order to inform the data subject that he or she has requested from those other data controllers to erase all links to or copies or replications of the personal data, unless the processing is necessary. The employee of the Tourismusverband Südburgenland will arrange the necessary in individual 

Any person concerned by the processing of personal data has the right, granted by the European Directive and Regulation, to obtain from the controller the restriction of processing if one of the following conditions is met:

• The accuracy of the personal data is contested by the data subject for a period enabling the controller to verify the accuracy of the personal data.
• The processing is unlawful, the data subject objects to the erasure of the personal data and requests instead the restriction of the use of the personal data.
• The controller no longer needs the personal data for the purposes of processing, but the data subject needs it for the assertion, exercise or defense of legal claims.
• The data subject has objected to the processing pursuant to Article 21(1) of the GDPR and it is not yet clear whether the legitimate grounds of the controller override those of the data subject.

If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of personal data stored by the Tourismusverband Südburgenland, he or she may, at any time, contact any employee of the controller. The employee of the Tourismusverband Südburgenland will arrange the restriction of the processing.

Every person affected by the processing of personal data has the right granted by the European Directive and Regulation to receive the personal data concerning him or her, which has been provided by the data subject to a controller, in a structured, commonly used and machine-readable format. He or she also has the right to transmit this data to another controller without hindrance from the controller to whom the personal data were provided, provided that the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR and the processing is carried out with the aid of automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, when exercising the right to data portability pursuant to Article 20(1) of the GDPR, the data subject shall have the right to obtain that the personal data be transferred directly from one controller to another controller where technically feasible and provided that this does not adversely affect the rights and freedoms of other individuals.
In order to assert the right to data portability, the data subject may at any time contact any employee of the Tourismusverband Südburgenland.

Any person affected by the processing of personal data has the right granted by the European Directive and Regulation to object at any time, on grounds relating to his or her particular situation, to the processing of personal data concerning him or her which is carried out on the basis of Article 6(1)(e) or (f) GDPR. This also applies to profiling based on these provisions.
The Tourismusverband Südburgenland shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the assertion, exercise or defence of legal claims.
If the Tourismusverband Südburgenland processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data for such marketing. This also applies to profiling, insofar as it is related to such direct marketing. If the data subject objects to Tourismusverband Südburgenland to the processing for direct marketing purposes, Tourismusverband Südburgenland will no longer process the personal data for these purposes.
In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her which is carried out by the Tourismusverband Südburgenland for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the Data Protection Act (GDPR), unless such processing is necessary for the performance of a task carried out in the public interest.
In order to exercise the right to object, the data subject may directly contact any employee of the Tourismusverband Südburgenland or another employee. The data subject is also free to exercise his/her right to object in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.

Any data subject concerned by the processing of personal data shall have the right, granted by the European Directive and the Regulation, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her, unless the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is permitted by Union or Member State law to which the controller is subject and that law contains suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is made with the data subject's explicit consent.
If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the data controller, or (2) it is made with the data subject's explicit consent, Tourismusverband Südburgenland shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, which include at least the right to obtain the data subject's involvement on the part of the controller, to express his or her point of view and contest the decision.
If the data subject wishes to exercise the rights concerning automated decisions, he or she may, at any time, contact any employee of the controller.

Every person affected by the processing of personal data has the right granted by the European Directive and Regulation to withdraw consent to the processing of personal data at any time.
If the data subject wishes to exercise the right to withdraw the consent, he or she may, at any time, contact any employee of the controller.

We use the "Google Analytics" service on our website to analyze website usage by users, which is offered by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The service uses "cookies" - text files that are stored on your terminal device (for information on cookies, see point 3.). A web analysis service collects, among other things, data on which website a data subject came to a website from (so-called "referrers"), which sub-pages of the website were accessed or how often and for how long a sub-page was viewed. A web analysis is predominantly used for the optimization of a website and for the cost-benefit analysis of internet advertising.

We generally use the add-on "gat._anonymizeIp" (anonymization function) for web analysis via Google Analytics. By means of this add-on, the IP address of the internet connection of the person concerned is shortened and anonymized by Google Ireland Limited if access to our website is from a member state of the European Union or from another state party to the Agreement on the European Economic Area. This shortening eliminates the personal reference of your IP address. Google Ireland Limited uses the collected information to evaluate website usage and website activity and provides services related to internet usage.

The information generated will be transferred to Google's servers in the USA and stored there. The data processing in connection with Google Analytics as well as the possible data transfer to the USA is based on your consent pursuant to Art 6 para 1 lit a in conjunction with Art 49 para 1 lit a GDPR via the cookie banner. You can revoke your consent at any time with effect for the future by adjusting your preferences under "Edit cookie setting" on our website.

Here you can find more information about data usage by Google Ireland Limited: https://support.google.com/analytics/answer/6004245?hl=de. 

The controller has integrated Google Remarketing services on this website. Google Remarketing is a function of Google AdWords that allows a company to display advertisements to Internet users who have previously visited the company's website. The integration of Google Remarketing thus allows a company to create user-related advertising and consequently to display interest-relevant advertisements to the Internet user.

The operating company of the Google Remarketing services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of Google Remarketing is the display of interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or to have them displayed on other websites, which are tailored to the individual needs and interests of Internet users.
Google Remarketing sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to recognize the visitor to our website when he or she subsequently visits websites that are also members of the Google advertising network. Each time a website is accessed on which the Google Remarketing service has been integrated, the Internet browser of the person concerned automatically identifies itself to Google. Within the scope of this technical procedure, Google obtains knowledge of personal data, such as the IP address or the user's surfing behavior, which Google uses, among other things, to display interest-relevant advertising.

The data processing in connection with Google Remarketing as well as the possible data transfer to the USA is based on your consent pursuant to Art 6 para 1 lit a in conjunction with Art 49 para 1 lit a GDPR via the cookie banner. You can revoke your consent at any time with effect for the future by adjusting your preferences under "Edit cookie setting" on our website.

By means of the cookie, personal information, for example the internet pages visited by the data subject, is stored. Each time you visit our website, personal data, including the IP address of the internet connection used by the data subject, may be transmitted to Google in the USA. This personal data is stored at most by Google in the USA. Google may pass on this personal data collected via the technical procedure to third parties. 

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the option to object to interest-based advertising by Google. To do this, the data subject must search the link www.google.de/settings/ads in any of the internet browsers he or she uses and make the desired settings there.

Further information and the applicable Google privacy policy can be found at www.google.de/intl/de/policies/privacy/.

On our website, we use Google reCAPTCHA to check and prevent interactions on our website by automated access, e.g. by so-called bots. This is a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Through this service, Google can determine from which website a request is sent as well as from which IP address you use the so-called reCAPTCHA input box. In addition to your IP address, Google may also collect other information that is necessary for offering and guaranteeing this service.

The legal basis for this data processing is your consent pursuant to Art. 6 para. 1 lit. a GDPR via the cookie banner (for the cookies in detail see point 3.). The information generated via Google reCAPTCHA will be transferred to the servers of Google LLC in the USA if necessary and stored there. This possible data transfer to the USA also takes place on the basis of your consent pursuant to Art 49 para 1 lit a GDPR via the cookie banner. You can revoke your consent at any time with effect for the future by adjusting your preferences under "Edit cookie setting" on our website.

You have the option to prevent the storage of the cookie on your device by making the appropriate settings in your browser. Furthermore, you can use a browser plugin to prevent the information collected by cookies (including your IP address) from being sent to and used by Google Ireland Limited. The following link will take you to the corresponding plugin: https://tools.google.com/dlpage/gaoptout?hl=de.

For more information about Google's privacy policy, please visit https://policies.google.com/privacy.

The controller has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads in Google's search engine results as well as in the Google advertising network. Google AdWords allows an advertiser to specify certain keywords in advance, by means of which an ad is displayed in Google's search engine results exclusively when the user retrieves a keyword-relevant search result using the search engine. In the Google advertising network, the ads are distributed to topic-relevant websites by means of an automatic algorithm and in compliance with the previously defined keywords.

The operating company of the Google AdWords services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertisements on the websites of third-party companies and in the search engine results of the Google search engine and to display third-party advertisements on our website.

If a data subject accesses our website via a Google ad, a so-called conversion cookie is stored by Google on the data subject's information technology system. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. The conversion cookie is used to track whether certain subpages, for example the shopping cart from an online store system, have been called up on our website, provided that the cookie has not yet expired. Through the conversion cookie, both we and Google can track whether a data subject who has accessed our website via an AdWords ad has generated a sale, i.e. has completed or cancelled a purchase of goods.

The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other advertisers of Google AdWords receive information from Google by means of which the data subject could be identified.

The data processing in connection with Google AdWords as well as any data transfer to the USA is based on your consent pursuant to Art 6 para 1 lit a in conjunction with Art 49 para 1 lit a GDPR via the cookie banner. You can revoke your consent at any time with effect for the future by adjusting your preferences under "Edit cookie setting" on our website.

By means of the conversion cookie, personal information, for example the internet pages visited by the data subject, is stored. Each time the data subject visits our website, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the USA. This personal data is stored by Google in the USA. Google may pass on this personal data collected via the technical procedure to third parties.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to interest-based advertising by Google. To do this, the data subject must call up the link https://adssettings.google.de/anonymous?hl=de from any of the internet browsers he or she uses and make the desired settings there.

Further information and the applicable Google privacy policy can be found at www.google.de/intl/de/policies/privacy/.

The controller has integrated components of the company Facebook on this website. Facebook is a social network.
A social network is a social meeting place operated on the Internet, an online community that generally allows users to communicate and interact with each other in virtual space. A social network can serve as a platform for sharing opinions and experiences or enables the Internet community to provide personal or company-related information. Facebook allows users of the social network to create private profiles, upload photos and network via friend requests, among other things. The
operating company of Facebook is Meta Platforms Ireland Ltd. 4 Grand Canal Square, Grand Canal Harbour Dublin 2 Ireland. If a data subject lives outside the USA or Canada, the controller of personal data is Meta Platforms Ireland Ltd. 4 Grand Canal Square, Grand Canal Harbour Dublin 2 Ireland.
By each call of one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically caused by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found
at developers.facebook.com/docs/plugins/. Within the scope of this technical procedure, Facebook obtains knowledge of which specific sub-page of our website is visited by the data subject.
If the data subject is logged in to Facebook at the same time, Facebook recognizes which specific subpage of our website the data subject is visiting each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject activates one of the Facebook buttons integrated on our website, for example the "Like" button, or if the data subject posts a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.
Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is simultaneously logged into Facebook at the time of calling up our website; this takes place regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, he or she can prevent the transmission by logging out
of his or her Facebook account before accessing our website.
The data policy published by Facebook, which can be accessed
at de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

The controller has integrated components of the service Instagram on this website. Instagram is a service that qualifies as an audiovisual platform and allows users to share photos and videos and also to redistribute such data in other social networks. The
operating company of the Instagram services is Meta Platforms Ireland Ltd. 4 Grand Canal Square, Grand Canal Harbour Dublin 2 Ireland.
By each call of one of the individual pages of this website, which is operated by the controller and on which an Instagram component (Insta button) has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective Instagram component to download a representation of the corresponding component from Instagram. Within the scope of this technical procedure, Instagram receives knowledge about which specific subpage of our website is visited by the data subject.
If the data subject is logged in to Instagram at the same time, Instagram recognizes which specific sub-page the data subject is visiting each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject activates one of the Instagram buttons integrated on our website, the data and information thus transmitted will be assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.
Instagram always receives information via the Instagram component that the data subject has visited our website if the data subject is simultaneously logged into Instagram at the time of calling up our website; this takes place regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not want this information to be transmitted to Instagram, he or she can prevent the transmission by logging out
of his or her Instagram account before accessing our website.
Further information and the applicable data protection provisions of Instagram can be found at help.instagram.com/155833707900388 and www.instagram.com/about/legal/privacy/.

To display social media content on our website, we use the service Flowbox of Flowbox AB, Riddargatan 17D, 114 57 Stockholm, Sweden (hereinafter referred to as "Flowbox"). In the process, user names on the respective social media platforms (e.g. Instagram) as well as content (in particular images or videos) are processed by Flowbox and displayed on our website, on which Flowbox is integrated. The legal basis for the data processing is the consent pursuant to Art 6 para 1 lit a GDPR, which is granted by setting the hashtags #jaburgenland directly under your social media posting. The consent granted can be revoked at any time by sending an email to web@burgenland.info, stating the contact details and your username. Further legal information on the use of your image material can be found at: https://www.burgenland.info/jaburgenland.

Further information on data processing by Flowbox is available at https://getflowbox.com/privacy.

The controller has integrated YouTube components on this website. YouTube is an Internet video portal that allows video publishers to post video clips free of charge and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete film and TV shows, but also music videos, trailers or videos made by users themselves can be accessed via the Internet portal.
The operating company of YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
By each call of one of the individual pages of this website, which is operated by the controller and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the information technology system of the data subject is automatically caused by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information on YouTube can be found at www.youtube.com/yt/about/de/. Within the scope of this technical procedure, YouTube and Google receive knowledge of which specific sub-page of our website is visited by the data subject.
If the data subject is logged into YouTube at the same time, YouTube recognizes which specific sub-page of our website the data subject is visiting by calling up a sub-page that contains a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.
YouTube and Google always receive information via the YouTube component that the data subject has visited our website if the data subject is simultaneously logged into YouTube at the time of calling up our website; this takes place regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google, he or she can prevent the transmission by logging out
of his or her YouTube account before accessing our website.
The privacy policy published by YouTube, which can be found
at www.google.de/intl/de/policies/privacy/, provides information about the collection, processing and use of personal data by YouTube and Google.

The controller has integrated components of instant payment (=Sofortüberweisung) via Stripe on this website. Instant payment is a payment service that enables cashless payment of products and services on the Internet. Instant payment depicts a technical procedure through which the online merchant immediately receives a payment confirmation. This enables a merchant to deliver goods, services or downloads to the customer immediately after the order is placed.
The operating company of instant payment is Stripe Technology Europe, 25/28 North Wall Quay, Dublin 1, D01H104.
If the data subject selects "instant payment" as a payment option during the ordering process in our online store, data of the data subject will be automatically transmitted to instant payment. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing.
During the purchase transaction via instant payment, the buyer transmits the PIN and the TAN to Sofort GmbH. Instant payment then carries out a transfer to the online merchant after a technical check of the account balance and retrieval of further data to check the account coverage. The online merchant is then automatically notified of the execution of the financial transaction.
The personal data exchanged with instant payment are first name, last name, address, email address, IP address, phone number, cell phone number or other data necessary for payment processing. The purpose of transmitting the data is payment processing and fraud prevention. The controller will also transmit other personal data to instant payment if there is a legitimate interest for the transmission. The personal data exchanged between instant payment and the controller may be transmitted by instant payment to credit reporting agencies. The purpose of this transmission is to check identity and creditworthiness.
Instant payment may pass on the personal data to affiliated companies and service providers or subcontractors, insofar as this is necessary for the fulfillment of contractual obligations or the data is to be processed on behalf.
The data subject has the option to revoke the consent to the handling of personal data at any time vis-à-vis Instant payment. A revocation does not affect personal data that must necessarily be processed, used or transmitted for (contractual) payment processing.
The applicable data protection provisions of Instant payment via Klarna can be found at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy.

When paying by credit card, card data is forwarded to your credit card issuer via the payment service provider Datatrans AG, Kreuzbühlstrasse 26, 8008 Zurich and the credit card acquirer for the purpose of authorizing payment. If you decide to pay by credit card, you will be asked to enter all mandatory information. The legal basis for the forwarding of the data is the fulfillment of a contract in accordance with Art. 6 Para. 1 lit. b EU- GDPR. Datatrans also complies with current security standards, in particular the Payment Card Industry Data Security Standard (PCI DSS). Regarding the processing of your credit card information by the above-mentioned third parties, we ask you to also read the General Terms and Conditions as well as the privacy policy of your credit card issuer.

Art. 6 para. 1 lit. a GDPR serves our company as the legal basis for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations that are necessary for a delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 (1) (b) GDPR. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation by which a processing of personal data becomes necessary, such as for the fulfillment of tax obligations, the processing is based on Art. 6 para 1 lit. c GDPR. In rare cases, the processing of personal data might become necessary to protect vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured on our premises and as a result his or her name, age, health insurance data or other vital information had to be passed on to a doctor, hospital or other third party. In that case, the processing would be based on Art. 6 para. 1 lit. d GDPR. Finally, processing operations could be based on Art. 6(1)(f) GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject are not overridden. Such processing operations are permitted to us in particular because they were specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (recital 47, sentence 2 of the GDPR).

If the processing of personal data is based on Article 6 para 1 lit. f GDPR, our legitimate interest is the performance of our business activities for the benefit of the well-being of all our employees and our shareholders.

The criterion for the duration of storage of personal data is the respective statutory retention period. After expiry of the period, the corresponding data are routinely deleted, provided that it is no longer required for the fulfillment or initiation of the contract.

We would like to inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information on the contractual partner). Sometimes, in order to conclude a contract, it may be necessary for a data subject to provide us with personal data that must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with him or her. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before providing personal data by the data subject, the data subject must contact one of our employees. Our employee will explain to the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of not providing the personal data would be.

We process the behavior of the data subjects (e.g. click behavior in the newsletter, inquiry and booking behavior, etc.) as well as the interests of the data subjects in individual products for the purpose of advertising offered products in the form of an individual and specific newsletter (for more information, see point 6.). In addition to this individual and specific newsletter, the data subjects receive a general newsletter from Tourismusverband Südburgenland.

The advantage for the data subject is that he or she receives advertising in which he or she is likely to be interested based on his or her behavior in the general newsletter. The data subject thus participates in advertising measures that are likely to be relevant to him or her, for example, he or she receives more information about cycling and hiking trails and related events in the destination Südburgenland. For this purpose, the data controller will automatically process the personal master data, the e-mail address and the behavioral and interest data in order to carry out individual and specific advertising and marketing measures.

This is data processing as defined in Art. 4 Z 4 GDPR. The processing of personal aspects means the analysis of certain characteristics, e.g. in order to get to know certain leisure activities better. It is noted that no assessments of the economic or social situation of data subjects are made. No location-based profiles are created about individual persons either.

The legal basis for the processing of personal data by the responsible party is Art 6 para 1 lit f GDPR (legitimate interest), namely the promotion of specific products, competitions, events or advantage offers. It is in the legitimate interest of the controller to play out advertising measures as efficiently as possible. The data subject has the right to object to the use of his or her data for advertising purposes at any time, whereby the data subject may, for example, continue to use the Burgenland Card or take advantage of other benefits in the event of an objection. In addition, the data subjects are entitled to all other data subject rights pursuant to Art. 15 et seq. of the GDPR (see point 11.).